MarTech
Top 5 Things to Consider When Building Marketing Analytics Stack for Marketing Paid Members Public
How you manage data on the website and its analytics stack is super critical to your marketing success. More data are leveraged in marketing to better improve various digital marketing strategies, including but not limited to the user experience on the site, test user behavior, improve conversion rate, optimize ad
How to Select the Right Digital Marketing Analytics Tools Paid Members Public
While a lot of us are working hard with digital marketing data to find that actionable insight, let’s not forget the importance of selecting the right digital marketing analytics tools. I’ve talked to many people, including marketers, marketing managers, CXO, etc. Many times, I come across about the
How to Use Heatmap to Build Great Hypothesis and Increase Conversions Paid Members Public
Heatmap could be a very useful tool in understanding how your website visitors are behaving. If leveraged right, you can build a great hypothesis for testing, so your web optimization can lead to an increased conversion. Typically, the Heatmap tool provides the mouse movements or even the popular area where
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics
How Mobile Analytics is Uniquely Different from Website Analytics Paid Members Public
I covered briefly on mobile analytics in my previous post, but I thought I give it a different view on how we should approach thinking mobile analytics. I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. Because successful mobile sites or
Web Analytics for Customer Support and Care Site Paid Members Public
One of the ultimate outcome for having a website is to drive and improve customer loyalty. It is not common for major companies to have customer support site, forums, pages, etc. However, I feel like many companies spend little time measuring their customers’ activities using web analytics for customer support.
Web Analytics Tools and Softwares to Improve Analysis Paid Members Public
Here are some possible web analytics tools to consider for your web analytics needs. Of course, Google Analytics is free and most commonly talked about, but here are other options for you, and they are free! Suppose you’re starting a blog or site for your company but don’t