Consumers are shifting priorities toward value to stretch their dollars Paid Members Public
Here is an interesting data from Google. According to the insights, people are still looking for small luxuries, but they are changing the way they spend their money to get the most value. For example, as people continue to travel during the summer, they are searching for quality experiences that
10 Reasons Why Power BI is so popular and in demand Paid Members Public
Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services. It is good for organizations because it integrates well with other Microsoft products and services. It also has streamlined publishing and distribution capabilities. There are several products under the Power BI solution. It
5 Steps to Find Website Issues and High-Value Test Ideas Paid Members Public
I have ran many website tests (A/B and multivariate testing) and have seen double-digit improvements in performance against the goal. The method I used to find the what to test, was not that difficult. Over time, I believe it may be more difficult to find more wins, but here
Salary in the US Is Rising - 3 Reasons Why Hiring Abroad Makes Sense Paid Members Public
I returned from a three-week trip to Japan in July, and one of the key things I observed was the difference in cost. I'm reading that the wages in the US are rising for many reasons, but coming back from Japan, where the wages have been stagnant for
How to Build a Powerful Marketing Plan: A Step-by-Step Guide Paid Members Public
In today's competitive business world, having a well-crafted marketing plan is essential for success. A marketing plan serves as a roadmap that outlines your goals, target audience, strategies, and tactics to promote your products or services effectively. Whether you're just starting a business or looking to
How to Write a Marketing Plan Paid Members Public
Mastering the Art of Creating an Effective Marketing Plan In today's fast-paced and competitive business landscape, having a well-crafted marketing plan is crucial for the success of any organization. A marketing plan serves as a roadmap, guiding businesses towards their goals and helping them make informed decisions. However,
How to Measuring and Report Paid Earned Owned Media Paid Members Public
There are three major types of media in the big picture, and they could be broken down like Paid, Earned, and Owned. The media analytics methods change as we think about these three media types. What is Paid media? Paid media is any form of advertising that you pay for,
How to Avoid Hiring Bad Marketers Paid Members Public
You want to hire a great marketer to fill the job opening. But how do you spot a bad marketer? Since poor hires can result in lost productivity and expenses in hiring, and training replacements, many hiring managers like you would like to know how to identify a bad marketer.