TikTok Growth in Social Commerce Buyer Share and Influencer Marketing Spend Paid Members Public
This year, more than 60% of social media users aged 14 and older in the US will make a purchase through one of these platforms. Roughly 40% will make a purchase through Instagram, while TikTok is expected to see the fastest growth, with nearly 1 in 4 social buyers in
What marketers need to know about Google FLoC Paid Members Public
What is FLoC? Google saw a need to create advertising solutions to circumvent ad platforms from developing other, more invasive ways of tracking. The outcome was Federated Learning or Cohorts (FLoC), where instead, individual cookies are aggregated at the cohort level and passed between sites and platforms. With FLoc, each
Consumers are shifting priorities toward value to stretch their dollars Paid Members Public
Here is an interesting data from Google. According to the insights, people are still looking for small luxuries, but they are changing the way they spend their money to get the most value. For example, as people continue to travel during the summer, they are searching for quality experiences that
10 Reasons Why Power BI is so popular and in demand Paid Members Public
Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services. It is good for organizations because it integrates well with other Microsoft products and services. It also has streamlined publishing and distribution capabilities. There are several products under the Power BI solution. It
5 Steps to Find Website Issues and High-Value Test Ideas Paid Members Public
I have ran many website tests (A/B and multivariate testing) and have seen double-digit improvements in performance against the goal. The method I used to find the what to test, was not that difficult. Over time, I believe it may be more difficult to find more wins, but here
Salary in the US Is Rising - 3 Reasons Why Hiring Abroad Makes Sense Paid Members Public
I returned from a three-week trip to Japan in July, and one of the key things I observed was the difference in cost. I'm reading that the wages in the US are rising for many reasons, but coming back from Japan, where the wages have been stagnant for
How to Build a Powerful Marketing Plan: A Step-by-Step Guide Paid Members Public
In today's competitive business world, having a well-crafted marketing plan is essential for success. A marketing plan serves as a roadmap that outlines your goals, target audience, strategies, and tactics to promote your products or services effectively. Whether you're just starting a business or looking to
How to Write a Marketing Plan Paid Members Public
Mastering the Art of Creating an Effective Marketing Plan In today's fast-paced and competitive business landscape, having a well-crafted marketing plan is crucial for the success of any organization. A marketing plan serves as a roadmap, guiding businesses towards their goals and helping them make informed decisions. However,