2022 marketing budgets have climbed to 9.5%. What about 2023? Paid Members Public
According to early 2022 Gartner's Annual CMO Spend Survey, marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5% in 2022. 2023 will be a pivotal year for marketing leaders. The pandemic has forced many organizations to re-evaluate their marketing strategies and
Global ecommerce sales to drop for the first time in history Paid Members Public
Marketers, brace yourselves: global ecommerce sales are predicted to drop for the first time ever. Global ecommerce sales are expected to drop for the first time in history this year, according to a new report. According to the Statista Digital Market Outlook, global macro-economic factors have caused a revenue drop
5 Key Points About Business Intelligence Tools For Marketers Paid Members Public
What is Business Intelligence? Business intelligence (BI) is a broad category of computer software applications used to collect, integrate, analyze, and present business information. BI tools help organizations make better decisions by providing timely, accurate, and actionable insights into their business operations. Many BI tools are available on the market,
TikTok Growth in Social Commerce Buyer Share and Influencer Marketing Spend Paid Members Public
This year, more than 60% of social media users aged 14 and older in the US will make a purchase through one of these platforms. Roughly 40% will make a purchase through Instagram, while TikTok is expected to see the fastest growth, with nearly 1 in 4 social buyers in
What marketers need to know about Google FLoC Paid Members Public
What is FLoC? Google saw a need to create advertising solutions to circumvent ad platforms from developing other, more invasive ways of tracking. The outcome was Federated Learning or Cohorts (FLoC), where instead, individual cookies are aggregated at the cohort level and passed between sites and platforms. With FLoc, each
Consumers are shifting priorities toward value to stretch their dollars Paid Members Public
Here is an interesting data from Google. According to the insights, people are still looking for small luxuries, but they are changing the way they spend their money to get the most value. For example, as people continue to travel during the summer, they are searching for quality experiences that
10 Reasons Why Power BI is so popular and in demand Paid Members Public
Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services. It is good for organizations because it integrates well with other Microsoft products and services. It also has streamlined publishing and distribution capabilities. There are several products under the Power BI solution. It
5 Steps to Find Website Issues and High-Value Test Ideas Paid Members Public
I have ran many website tests (A/B and multivariate testing) and have seen double-digit improvements in performance against the goal. The method I used to find the what to test, was not that difficult. Over time, I believe it may be more difficult to find more wins, but here