How to Measuring and Report Paid Earned Owned Media Paid Members Public
There are three major types of media in the big picture, and they could be broken down like Paid, Earned, and Owned. The media analytics methods change as we think about these three media types. What is Paid media? Paid media is any form of advertising that you pay for,
How to Avoid Hiring Bad Marketers Paid Members Public
You want to hire a great marketer to fill the job opening. But how do you spot a bad marketer? Since poor hires can result in lost productivity and expenses in hiring, and training replacements, many hiring managers like you would like to know how to identify a bad marketer.
How data driven decision making is important for marketers Paid Members Public
Data is a critical resource for businesses and organizations, as it helps to drive decision making and improve business performance. By using data-driven decision making techniques, managers can make better-informed decisions aligned with their organization's objectives and strategies. This can help to maximize efficiency, enhance productivity, and improve
20 skills required to succeed in a RevOps career Paid Members Public
As the business becomes increasingly complex and fast-paced, the demand for professionals with RevOps expertise is growing. But what exactly is RevOps? In a nutshell, RevOps is a combination of people, processes, and technology that helps organizations optimize their revenue operations. A successful RevOps career requires a unique blend of
Why GA4 may not be the right tool for you Paid Members Public
This article will highlight some of the key points around cloud storage and advertising tag integration. These two areas are an area where some marketers may not find the new GA4 suitable to them. I'll break down some of thinking how marketers could over come that concerns. Also,
5 Tips for a Successful Onboarding Experience To Jump Start Your Career Paid Members Public
Here are three interesting data I found regarding onboarding a new hire. 1. More than one-third of employers don't have a thorough, structured onboarding process for new hires. Source 2. Almost 88% of workers who have a bad experience during their onboarding say that their company did not
Where heavy podcast listeners consume audio content Paid Members Public
If you're one of the many Americans who listen to podcasts for more than five hours a week, you're likely podcasting on YouTube. The below data shows that – the leading podcast platform among heavy podcast listeners is YouTube, with 55% tuning there. In second and third
Substack: Growing Subscription Newsletter and Email Trend Paid Members Public
The newsletter has become an increasingly popular way to keep in touch with customers, followers, or members in recent years. It's a great way to share your latest news, product updates, or upcoming events. Substack has probably been the biggest newsletter success story in recent years, but plenty