How I used HotJar Recording feature to improve my conversion rate Paid Members Public
As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to serve to
Key Points To Know For Your Digital Marketing Strategy Paid Members Public
Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with
Win the micro moments to be in front of your customers Paid Members Public
Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where
Conversions are down. Data you need to analyze to avoid it. Paid Members Public
Are you panicking because your website is driving fewer sales or conversions? The first thing you’ll need to do is open up your analytics tool and start digging into the issue. This article will talk about some of the key things to look for when your website stops performing.
Mobile marketing - Only few marketers have strategies set Paid Members Public
I wanted to share some of these stats around mobile, to get marketers thinking and improve mobile moment. Very few marketers are investing in mobile marketing while the whole world has moved on to mobile as every data indicates. It has already surpassed desktop in terms of time spent, being
How embedded forms within content increase content reads Paid Members Public
I came across this article and read the research Microsoft did with Contently’s Document Analytics, thought it was insightful findings. Here is the part that caught my attentions, quoted as: Microsoft discovered that landing pages requiring email addresses in exchange for downloadable content were 25% more effective at capturing
Top 5 Things to Consider When Building Marketing Analytics Stack for Marketing Paid Members Public
How you manage data on the website and its analytics stack is super critical to your marketing success. More data are leveraged in marketing to better improve various digital marketing strategies, including but not limited to the user experience on the site, test user behavior, improve conversion rate, optimize ad
Multi-device attribution analysis and how it works Paid Members Public
Several years ago, the topic of mobile was huge. If you look at this data, it may indicate that marketers are not excited about mobile as an opportunity area, when compared to last year. I wonder why. Is it because the data is so bad, marketers and analytics folks couldn’