Improve Customer Experience and Outcome Using Digital Analytics Paid Members Public
Going back to many years ago, web analytics initially started from log file analysis to support IT and programmers to help them debug issues on the server. This blog post focuses on the work that involves collaboration between analytics and engineers to improve customer experience and outcome. I have worked
Customer Satisfaction - Web Analytics Actions and Measurement Points Paid Members Public
I wanted to share my thoughts around Customer satisfaction on e-commerce sites lately and wanted to hear yours. One of the ultimate outcomes for a website is customer satisfaction. I think of an e-commerce site with great customer satisfaction as Zappos.com. It is one of the ultimate models to
Remarketing with Email and Web Analytics Paid Members Public
I have seen some articles that mention some great findings and research from eMarketing and pitches from Email marketing solutions integrating with web analytics solutions to improve conversions by remarketing with email. What can we do from a web analytics perspective before jumping on to implementing remarketing with emails? In
Effective Executive Reporting Dashboard for Web Analytics Paid Members Public
Regarding an effective executive reporting dashboard for web analytics, I often read about discussions on what could be a great dashboard or that one best executive summary slide could be. In reality, there is no such thing as a perfect dashboard that meets everyone’s requirements. The dashboard will be
Optimize Site Design for Best Screen Resolution and Increase Conversions Paid Members Public
What is your site visitors’ screen resolution? With an increase in sales for netbooks and laptops, your site might be experiencing an increase in site visitors with smaller screen resolutions. I hope you don’t underestimate the impact of screen resolutions on the conversion rate. I have seen many sites
Operational Metrics to Gain Insights on Customer Satisfaction for eCommerce Paid Members Public
In web analytics for eCommerce, we tend to discuss marketing and capabilities within the context of the tools that we use on daily basis and forget the bigger picture. Other than measuring the click-stream data, a lot of the web analytics tools are capable of integrating external data into the
Setting Up Segmentation for Referring Sites that are Non-Marketing Channels Paid Members Public
This article is about how to get a clean list of externally referred sites, where site traffic is not contributed from email related domains, marketing campaigns, direct traffic, etc. The referring sites report under “Traffic Sources” describes how people referred from other sites, but if you really want to separate
How to Leverage Geographic Data and Increase the Reach Paid Members Public
I like looking at this “Map Overlay” within Google Analytics, but I always ask what I can do with this data. So here are a few questions that could come up when you look at the traffic from geo locations: * Which cities or countries have a great interest in the