How to Identify Geo Markets to Test and Reach Your Audience Paid Members Public
Common measures used to identify geo markets or DMA (designated market area) for advertising and understand where a business should allocate the budget to reach the target audience are BDI and CDI. BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population
How to find opportunities to increase sales Paid Members Public
The fun part of being an analyst is being able to work with data, and give insights and recommendations to the key stakeholders to drive business forward. It is imperative that we deliver value as we find opportunities to increase sales. The majority of the business participating in eCommerce are
Measure Advocacy and the Business Impact Paid Members Public
We’re living in a time when marketing is really interesting as new digital channel such as Social Media emerged as one of the key marketing channels. It allows marketers to better promote their brands and reach their audience. That said, it is imperative to measure advocacy as companies build
Measuring value by different segments Paid Members Public
Web Analytics could get pretty complicated especially when you start thinking about different segmentation ideas. The key question to ask is, what segments have the most value? It is imperative that we understand the segment with high value so that you can focus on measuring value by different segments. I
Web Analytics - Adding Context to Your Analysis Paid Members Public
It is common for web analysts to report basic web traffic data in various reports, but it is very important to add some context around the data and analysis. Based on my discussion with many specialists through conferences, I still feel that there are gaps between what analysts are providing
Finding Insights and Signals from Noise Paid Members Public
I attended the eMetrics summit DC 2010 and got many new ideas. One of the things I found interesting was that data experts approach data analysis differently. Some struggle to get to insights out of web analytics tool, and some are ahead of the curb. As Jim Stern mentioned in
Forecasting Your Traffic Growth Using Z-Chart Paid Members Public
I’m sure every web analysts look at site visitors frequently. It is probably the first thing everybody asks and looks for any discussion relating to websites. I thought I would give a little different perspective on how we typically look at traffic data, using monthly visitors as an example
Optimizing Placements of Call to Action and Content Layout Paid Members Public
There is a cool tool offered from Google Labs that allows you to visualize browser window sizes for people who visit Google. Using your web analytics tool, you could know the percentage of visitors who are able to view key elements on your site when they land on the site.