Convert Non-Branded to Branded Keywords Search Referrers Paid Members Public
Keywords used on search engines that refer traffic to a site are usually listed in the traffic source section of the analytics tools. These keywords are insightful because they allow you to know what users search online to arrive at your site. Now that Google provides less visibility for Organic
Using Social Media Twitter to Promote Offline Business - Kimchi Taco Truck Paid Members Public
LA Times had an article about this one Korean BBQ taco truck — Kogi Korean BBQ that successfully used social media (twitter) and promoted his taco truck business. I thought their tactics are interesting because who would have thought to use twitter in promoting a taco truck that traditionally relied on
Digital Analytics Data Warehouse the Merits and Demerits You Should Know Paid Members Public
Digital analytics data warehouse and its technology have advanced. As a result, more businesses are taking advantage of such technology, and digital marketing analysts can also access and gain actionable insights. Data warehousing varies in different business setups. There are both benefits and demerits to storing corporate data in the
Increase Brand Exposure, Loyalty, and Retention Using Social Media and Community Paid Members Public
I’ve recently helped my wife setting up Facebook page and groups in some online community site to reach the audience that could engage well with her brand and audience. Intent was to increae brand exposure, loyalty, and retention by using social media and community it brings. What we did
How to Assess and Set Goals for Pages per Visit Paid Members Public
You might have encountered this situation when reporting your metrics report. Your stakeholders saw the number of Pages per Visit (or Pageviews/Visit) increased or decreased, and they’ll come asking rather that is good or bad. In this blog post, I’ll refer to Pages per Vist to PPV
How to Start Analyzing Organic Search Keywords Paid Members Public
Analyzing your site traffic from search engines by the keywords your visitors used is a pretty important practice when determining your site's visibility online. Unfortunately, many articles out on the internet address the long-tail keywords strategy, and assessing all of the keywords under your long-tail keywords strategy requires
How to Use Web Analytics to Increase Qualified Traffic Paid Members Public
Web analytics could tell you which of the content on your site is popular based on traffic coming from different sources. However, with an emphasis on search engine marketing, I’d like to discuss several other options for you to determine the content demand from your audience so you can
Results from 4Q Iperceptions Survey | Measuring User Satisfaction Paid Members Public
Here is an old survey I used via the 4Q Iperceptions survey that I've implemented to gain some interesting insights about my website. So far, 27 users have completed the survey that asked: 1. How would you rate your site experience overall based on today's visit