Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

How To Identify KPI For Your Website Members Public

A Key Performance Indicator (KPI) is a visual cue that communicates the amount of progress made toward a goal.  In this blog post, I’ll talk about how you can Identify KPI For Your Website. First, you need to ask yourself: * What drives the success of your website? * To whom

Kris
Kris
Analytics

Web metrics can mislead you and how to avoid it Members Public

Web metrics can mislead analysts including the Wall Street analysts.  At one point in time, Wall Street ignored comScore’s disclaimer on the limitations of its metrics data, causing people to expect lower Google’s revenue. It turned out that Google had stronger earnings for the first quarter of 2008.

Kris
Kris
Analytics

Site Optimization Utilizing Keywords from Search Members Public

When it comes to analyzing “keywords” against your website, you could probably look into few different areas of keywords analysis.  This post talks site optimization by using keywords from search. 1. Keywords from search engines 2. Internally searched terms 3. Data from Google Search Console For Optimizing Your Site for

Kris
Kris
Marketing Strategy

ROI Analysis with Google Analytics Campaign Tracking Members Public

Tracking your source of visitors is very important, and Google Analytics’s campaign tracking allows you to measure your success from various sources. If you are spending money on paid advertising then you really need to: 1. Make sure you have set up your Google Analytics campaign tracking right (using

Kris
Kris
Analytics

Tracking Google Analytics Linking Across Domains Members Public

The best approach in my view to track cross domain is to use Google Tag Manager and save yourself some time and headache to manage any future changes to your Google Analytics tracking set up. Here are the steps you need to take. Step 1:  Set Auto Link Domains Variable

Kris
Kris
Analytics

Non-Transactional Vs Transactional Website : The Value of Goals Members Public

What is a non-transactional website? Unlike transactional websites, non-transactional websites don't have transactions on the site, making it difficult to understand the value of the goal. For example, conversions for non-transactional websites could have an objective to engage customers, lead generation, gain newsletter signups, etc. Every analyst has

Kris
Kris
Marketing Strategy

Reasons Why Your Blog Has High Bounce Rate Members Public

Your blog has high bounce rate is very high, which is a very common thing.  High bounce rate is an indication that your site is not providing the value visitors were expected, resulting in single access to a page and leaving the site. Web analyst would always say to lower

Kris
Kris
Analytics

First Step to Increase Conversions on Your Website Members Public

The ultimate goal for any websites is to convert. An entire book can be written to cover how to increase conversions on your website, but I would like to start off by reviewing where to start and take the first step. 1) Define what is the conversion This is very

Kris
Kris
Marketing Strategy