Marketing Career

I empower you to become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes. Through ZoomMetrix content, you will stay ahead of the curve and reach your professional goals.

5 Reasons I Believe Every Marketer Needs to Master Data Analytics Members Public

Learn why mastering analytics is a must for today’s marketers. Discover insights from a 20+ year expert and take your career to the next level with data.

Kris
Kris
Marketing Career

The Full-Time Decline: Why Marketing is Moving Toward the Gig Economy Members Public

Discover why companies are ditching full-time roles for freelancers and learn how marketers can adapt to the gig economy. Tipps included!

Kris
Kris
Marketing Career

Marketers in the Age of AI: Adapt or Die Members Public

AI is reshaping marketing—and your job could be next. Are you ready to adapt, or will you be left behind? Learn the critical steps to safeguard your career before it’s too late.

Kris
Kris
Marketing Career

Product Analytics vs Marketing Analytics: Key Differences Explained Members Public

As marketers, we are often exposed to various terminologies aligned with data and analytics. Two common terms that we come across are Product Analytics and Marketing Analytics. While these terms are sometimes used interchangeably, they have distinct differences. Understanding these differences is significant as it helps marketers make more informed

Kris
Kris
Marketing Career

Common Skills Possessed by Successful Marketers Members Public

I have worked with many marketers and came to recognize something important that you should know as a marketer. Also it is interesting find some stats from pre-pandemic year that 90+ percent of companies are having difficulty finding marketing talent. So it is clear every business will have a strong

Kris
Kris
Marketing Career

Data Analyst vs. Data Engineer: What's the Difference? Members Public

In today's world of information and technology, data plays a crucial role in decision-making, consequently affecting businesses' growth. However, the increasing amount of data generated daily requires sophisticated technologies to obtain valuable insights. This is where data analysts and engineers come in, providing businesses with the necessary

Kris
Kris
Marketing Career

How AI is Going to Disrupt the Marketing Industry and Your Job Members Public

The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,

Kris
Kris
Marketing Career

Data-Driven Marketing for Marketers with No Budget or Skills Members Public

Are you just getting started as a marketer and feeling overwhelmed trying to wrap your head around data-driven strategies? It can be intimidating when you don't have the skills - or resources - needed to go all-in when making data-centric decisions. The good news is that even with

Kris
Kris
Marketing Career