Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Optimizing Placements of Call to Action and Content Layout Paid Members Public
There is a cool tool offered from Google Labs that allows you to visualize browser window sizes for people who visit Google. Using your web analytics tool, you could know the percentage of visitors who are able to view key elements on your site when they land on the site.
KPIs and Tactics to Grow Returning and Loyal Site Visitors Paid Members Public
Customer satisfaction influences how consumers will purchase from your store again. Their satisfaction could influence their future behavior to purchase online, offline, recommend website, return to website, commit to a brand, and general retail satisfaction. In this article, I would like to focus on tactics to increase KPIs relating to
Remarketing with Email and Web Analytics Paid Members Public
I have seen some articles that mention some great findings and research from eMarketing and pitches from Email marketing solutions integrating with web analytics solutions to improve conversions by remarketing with email. What can we do from a web analytics perspective before jumping on to implementing remarketing with emails? In
Optimize Site Design for Best Screen Resolution and Increase Conversions Paid Members Public
What is your site visitors’ screen resolution? With an increase in sales for netbooks and laptops, your site might be experiencing an increase in site visitors with smaller screen resolutions. I hope you don’t underestimate the impact of screen resolutions on the conversion rate. I have seen many sites
Operational Metrics to Gain Insights on Customer Satisfaction for eCommerce Paid Members Public
In web analytics for eCommerce, we tend to discuss marketing and capabilities within the context of the tools that we use on daily basis and forget the bigger picture. Other than measuring the click-stream data, a lot of the web analytics tools are capable of integrating external data into the
How to Leverage Geographic Data and Increase the Reach Paid Members Public
I like looking at this “Map Overlay” within Google Analytics, but I always ask what I can do with this data. So here are a few questions that could come up when you look at the traffic from geo locations: * Which cities or countries have a great interest in the
Ways to Create Content for Social Media and Search Paid Members Public
Marketers have been talking about social media and using it as their primary online marketing tactics to drive traffic and qualified leads to their site, business, brands, etc. Some of the obvious tools are twitter, digg.com, stumbleupon, delicious, facebook, myspace, linkedin, etc. I believe all of those social media
How to Come Up With a Keywords List for SEO Paid Members Public
For those who own a site promoting their products or simply writing blogs, I assume there are times you consider thinking and generating keywords for SEO. First, I need to say that since Google has limited its visibility on keywords for Organic Search within Google Analytics, I’ve been using