Analytics
What Is Distracting Your Customers On Your Website Paid Members Public
This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting your customers to get to what they want from your website. I like how at the end it ends at a 404 error page. Although I haven’t experienced
Page Load Speed Impact to Bounce Rate and Value Paid Members Public
A lot of us analysts strive to make sense of data so we know what cause what impact to generate more value, increased efficiencies, etc. One of the things I’ve learned recently is that in analyzing the data to better understand what testing would work to impact the KPIs
How to Analyze Mobile Metrics Paid Members Public
You hear a lot about mobile metrics in digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in the US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in
Segmentation Analysis Making Sense of Initial Event to Ultimate Outcome Paid Members Public
I love segmentation analysis. It gives a deeper understanding of the consumer behaviors and better visibility around the marketing efforts and it’s value. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers love to track. People running
Tracking interactions on site and what to plan Paid Members Public
I come across many requests on vanity metrics, this is probably not surprising for many digital analytics folks. Here let’s talk a little more about tracking interactions on site and what to plan for. Traffic to site, a number of clicks to this links, video view, etc. Yes, all
Methodology to set the target for bounce rate and improve consumer experience Paid Members Public
I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits per entry visits). In other words, it measures on those people who entered the page
Preparing for Mobile Analytics and Tracking Paid Members Public
For mobile analytics tracking, here the key things should we take into consideration when measuring mobile platforms and the user behaviors. Not all companies may have a mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast
Analyze Usability to Improve User Experience and Conversions Paid Members Public
Using digital analytics to analyze the usability of a website to improve the customer experience online and increase conversions is something I’ve been really passionate about. We now live in a time where many CMS tools are very robust and every possible theme or site templates are available, so