Analytics
Customer Satisfaction - Web Analytics Actions and Measurement Points Paid Members Public
I wanted to share my thoughts around Customer satisfaction on e-commerce sites lately and wanted to hear yours. One of the ultimate outcomes for a website is customer satisfaction. I think of an e-commerce site with great customer satisfaction as Zappos.com. It is one of the ultimate models to
Effective Executive Reporting Dashboard for Web Analytics Paid Members Public
Regarding an effective executive reporting dashboard for web analytics, I often read about discussions on what could be a great dashboard or that one best executive summary slide could be. In reality, there is no such thing as a perfect dashboard that meets everyone’s requirements. The dashboard will be
Setting Up Segmentation for Referring Sites that are Non-Marketing Channels Paid Members Public
This article is about how to get a clean list of externally referred sites, where site traffic is not contributed from email related domains, marketing campaigns, direct traffic, etc. The referring sites report under “Traffic Sources” describes how people referred from other sites, but if you really want to separate
Web Analytics Segmentation Ideas Paid Members Public
Being able to segment your site traffic by different dimensions is very important in digital analytics. Here are some ideas you can use to build your web analytics segmentation. I’ve listed out some of my favorite segmentations for applying in your digital analytics practice. You’ll see that a
Integrating CRM With Digital Marketing Analytics Data Paid Members Public
I had to create a post talking about this wonderful article from Justtin Cutroni (@justincutroni)at epikOne. Justin posted an article on March ’09 — Integrating Google Analytics with a CRM Basically, there is a configuration you can do on javascript so that you can capture Google Analytics values and throw
Digital Analytics Data Warehouse the Merits and Demerits You Should Know Paid Members Public
Digital analytics data warehouse and its technology have advanced. As a result, more businesses are taking advantage of such technology, and digital marketing analysts can also access and gain actionable insights. Data warehousing varies in different business setups. There are both benefits and demerits to storing corporate data in the
How to Assess and Set Goals for Pages per Visit Paid Members Public
You might have encountered this situation when reporting your metrics report. Your stakeholders saw the number of Pages per Visit (or Pageviews/Visit) increased or decreased, and they’ll come asking rather that is good or bad. In this blog post, I’ll refer to Pages per Vist to PPV
Results from 4Q Iperceptions Survey | Measuring User Satisfaction Paid Members Public
Here is an old survey I used via the 4Q Iperceptions survey that I've implemented to gain some interesting insights about my website. So far, 27 users have completed the survey that asked: 1. How would you rate your site experience overall based on today's visit