Analytics
Improve Customer Experience and Outcome Using Digital Analytics Paid Members Public
Going back to many years ago, web analytics initially started from log file analysis to support IT and programmers to help them debug issues on the server. This blog post focuses on the work that involves collaboration between analytics and engineers to improve customer experience and outcome. I have worked
Customer Satisfaction - Web Analytics Actions and Measurement Points Paid Members Public
I wanted to share my thoughts around Customer satisfaction on e-commerce sites lately and wanted to hear yours. One of the ultimate outcomes for a website is customer satisfaction. I think of an e-commerce site with great customer satisfaction as Zappos.com. It is one of the ultimate models to
Effective Executive Reporting Dashboard for Web Analytics Paid Members Public
Regarding an effective executive reporting dashboard for web analytics, I often read about discussions on what could be a great dashboard or that one best executive summary slide could be. In reality, there is no such thing as a perfect dashboard that meets everyone’s requirements. The dashboard will be
Setting Up Segmentation for Referring Sites that are Non-Marketing Channels Paid Members Public
This article is about how to get a clean list of externally referred sites, where site traffic is not contributed from email related domains, marketing campaigns, direct traffic, etc. The referring sites report under “Traffic Sources” describes how people referred from other sites, but if you really want to separate
Web Analytics Segmentation Ideas Paid Members Public
Being able to segment your site traffic by different dimensions is very important in digital analytics. Here are some ideas you can use to build your web analytics segmentation. I’ve listed out some of my favorite segmentations for applying in your digital analytics practice. You’ll see that a
Integrating CRM With Digital Marketing Analytics Data Paid Members Public
I had to create a post talking about this wonderful article from Justtin Cutroni (@justincutroni)at epikOne. Justin posted an article on March ’09 — Integrating Google Analytics with a CRM Basically, there is a configuration you can do on javascript so that you can capture Google Analytics values and throw
Digital Analytics Data Warehouse the Merits and Demerits You Should Know Paid Members Public
Digital analytics data warehouse and its technology have advanced. As a result, more businesses are taking advantage of such technology, and digital marketing analysts can also access and gain actionable insights. Data warehousing varies in different business setups. There are both benefits and demerits to storing corporate data in the
How to Assess and Set Goals for Pages per Visit Paid Members Public
You might have encountered this situation when reporting your metrics report. Your stakeholders saw the number of Pages per Visit (or Pageviews/Visit) increased or decreased, and they’ll come asking rather that is good or bad. In this blog post, I’ll refer to Pages per Vist to PPV