Business Intelligence Definition - What is BI? Paid Members Public
What is business intelligence? Business intelligence (BI) uses data and analytics to gain insights into a business's operations. BI can use these insights to inform decision-making and improve company performance. BI utilizes data from internal and external sources, machine learning, and predictive analytics to create a comprehensive view
Investing in Data Skills Training Is Crucial for Businesses and Marketers Paid Members Public
I was inspired to write about this topic after reading this article "New Research Finds Lack of Data Literacy Undermines Business Performance". A research Tableau commissioned Forrester Consulting to explore the state of enterprise data literacy and culture as well as the organizational issues, challenges and benefits that
How much marketing manager make Paid Members Public
A career as a marketing manager is exciting and rewarding, with the potential to earn a great salary. With the median annual salary of $135,030 (according to the BLS), it's no wonder that more and more people are moving into this field. But, of course, salaries can
Only 42% of Marketing Technology Stack Are Utilized Paid Members Public
Gartner Survey Finds Marketers Utilize Just 42% of Their Martech Stack Capabilities Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. CMOs reported allocating a quarter of their entire marketing expense budgets to marketing technologies in 2022. Despite turbulent
Americans don't care about live commerce Paid Members Public
Most US adults don’t know or care about livestream or video commerce The majority of US adults are not interested in or familiar with buying via livestream or video. Just 17% have made a purchase this way, and only 6% do so regularly. Those shoppers are more likely to
2022 marketing budgets have climbed to 9.5%. What about 2023? Paid Members Public
According to early 2022 Gartner's Annual CMO Spend Survey, marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5% in 2022. 2023 will be a pivotal year for marketing leaders. The pandemic has forced many organizations to re-evaluate their marketing strategies and
Global ecommerce sales to drop for the first time in history Paid Members Public
Marketers, brace yourselves: global ecommerce sales are predicted to drop for the first time ever. Global ecommerce sales are expected to drop for the first time in history this year, according to a new report. According to the Statista Digital Market Outlook, global macro-economic factors have caused a revenue drop
5 Key Points About Business Intelligence Tools For Marketers Paid Members Public
What is Business Intelligence? Business intelligence (BI) is a broad category of computer software applications used to collect, integrate, analyze, and present business information. BI tools help organizations make better decisions by providing timely, accurate, and actionable insights into their business operations. Many BI tools are available on the market,