How Digital Analytics Built My Marketing Career Paid Members Public
I started my career in a financial securities company working in data processing automation for securities trading for institutional clients. Around 2005 when the blog was taking off, Google Analytics was launched. It was a game-changing event for me. I had been thinking about what I wanted to do next
Why data skills is important for a marketer's career Paid Members Public
It is important to have a skill set that will keep one ahead of the game in any career. This is especially true in marketing. One of the most valuable skills for marketers today is data skills. Data has become an integral part of many companies, and having these skills
Google Analytics: A Closer Examination of Issues with the Current State Paid Members Public
Google Analytics’ Universal Analytics is one of the most popular analytics tools for business owners and marketers. It’s free, easy to use, and widely available. But this tool was made when websites were brochures with text—simple places without any depth or sophistication. Google Analytics was built to measure
Google Launches Google Analytics 4, Find Out Why You Might Want To Use Paid Members Public
About Google Analytics 4 Universal Analytics is widely considered one of the most powerful free analytics software platforms on the market, but Google launched Google Analytics 4 on October 2020 with new features that make it even better. Google has made Google Analytics 4 a seamless integration between Google’s
Third-Party Cookies: What You Need to Know Paid Members Public
Third-party cookies are third-party web beacons that track and collect information about a user’s browsing habits. They are ending because they have been found to violate the European Union’s GDPR regulations. This new regulation has caused third parties to stop using third-party cookies for fear of getting into
Key Performance Indicators examples to improve non transactional website Paid Members Public
Key performance indicators (KPIs) are a set of quantifiable measures that organizations use to track and assess the success of their business operations in meeting predetermined goals. Everybody who owns a website should have a goal to achieve. There are many different types of KPIs, but we'll cover
B2B Marketing Plan Template Paid Members Public
Subscribe to get a B2B Marketing Plan Template What is this template? For seasoned marketing team under an experienced leadership, putting together a B2B marketing plan and forecasting the performance measures are a common practice. Every businesses do this differently, but if you want to look at an example to
How to use Tableau to analyze Google Search Console data Paid Members Public
In this video post, I have covered integrating how I have automatically pull Google Search Console data into Google Sheets, and then how I set up Tableau to analyze the Search console data. I have been using Tableau for a long time now. One of the great features of the