Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Google Launches Google Analytics 4, Find Out Why You Might Want To Use Members Public

About Google Analytics 4 Universal Analytics is widely considered one of the most powerful free analytics software platforms on the market, but Google launched Google Analytics 4 on October 2020 with new features that make it even better. Google has made Google Analytics 4 a seamless integration between Google’s

Kris
Kris
Analytics

Third-Party Cookies: What You Need to Know Members Public

Third-party cookies are third-party web beacons that track and collect information about a user’s browsing habits. They are ending because they have been found to violate the European Union’s GDPR regulations. This new regulation has caused third parties to stop using third-party cookies for fear of getting into

Kris
Kris
Analytics

Key Performance Indicators examples to improve non transactional website Members Public

Key performance indicators (KPIs) are a set of quantifiable measures that organizations use to track and assess the success of their business operations in meeting predetermined goals. Everybody who owns a website should have a goal to achieve. There are many different types of KPIs, but we'll cover

Kris
Kris
Analytics

B2B Marketing Plan Template Members Public

Subscribe to get a B2B Marketing Plan Template What is this template? For seasoned marketing team under an experienced leadership, putting together a B2B marketing plan and forecasting the performance measures are a common practice. Every businesses do this differently, but if you want to look at an example to

Kris
Kris
Resources

How to use Tableau to analyze Google Search Console data Members Public

In this video post, I have covered integrating how I have automatically pull Google Search Console data into Google Sheets, and then how I set up Tableau to analyze the Search console data. I have been using Tableau for a long time now. One of the great features of the

Kris
Kris
Analytics

How I used HotJar Recording feature to improve my conversion rate Members Public

As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to serve to

Kris
Kris
Analytics

Key Points To Know For Your Digital Marketing Strategy Members Public

Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with

Kris
Kris
Marketing Strategy

Win the micro moments to be in front of your customers Members Public

Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where

Kris
Kris
Marketing Strategy