How embedded forms within content increase content reads Paid Members Public
I came across this article and read the research Microsoft did with Contently’s Document Analytics, thought it was insightful findings. Here is the part that caught my attentions, quoted as: Microsoft discovered that landing pages requiring email addresses in exchange for downloadable content were 25% more effective at capturing
Top 5 Things to Consider When Building Marketing Analytics Stack for Marketing Paid Members Public
How you manage data on the website and its analytics stack is super critical to your marketing success. More data are leveraged in marketing to better improve various digital marketing strategies, including but not limited to the user experience on the site, test user behavior, improve conversion rate, optimize ad
Multi-device attribution analysis and how it works Paid Members Public
Several years ago, the topic of mobile was huge. If you look at this data, it may indicate that marketers are not excited about mobile as an opportunity area, when compared to last year. I wonder why. Is it because the data is so bad, marketers and analytics folks couldn’
Measure Engagement, Gain Insights, and Optimize Paid Members Public
We always hear about marketers stressing to drive better user experience, and measure engagement on the website. Have you ever wondered what that means? I think in digital marketing it means several things. Note that, ultimately, you and your team will need to decide what engagement really means for your
Great analysis goes further to explain WHY Paid Members Public
A lot of the data analysis revolves around the business questions that people bring to you. Horrible questions are like when analytics people gets a simple data pull type of requests, but no background information or explanation of why they would be needing a data. Hopefully, that is the not
How to Select the Right Digital Marketing Analytics Tools Paid Members Public
While a lot of us are working hard with digital marketing data to find that actionable insight, let’s not forget the importance of selecting the right digital marketing analytics tools. I’ve talked to many people, including marketers, marketing managers, CXO, etc. Many times, I come across about the
Enabling Mobile App Tracking for Analytics Paid Members Public
Enabling tracking One of exciting project I’m working on involves enabling mobile analytics capabilities on mobile native apps. Generally speaking, good news is that many tools that we’ve been using in web analytics world support mobile analytics tracking. I’m sure through recent years of mobile growth, I’
Key behaviors in marketing analytics career I learned Paid Members Public
I’d like to share some of my lessons learned from my career working with data in marketing, focusing around the things that I tried which I believe added value to the business. Share what you have learned In this field of analytics and marketing, it is pretty common to