Measure Engagement, Gain Insights, and Optimize Paid Members Public
We always hear about marketers stressing to drive better user experience, and measure engagement on the website. Have you ever wondered what that means? I think in digital marketing it means several things. Note that, ultimately, you and your team will need to decide what engagement really means for your
Great analysis goes further to explain WHY Paid Members Public
A lot of the data analysis revolves around the business questions that people bring to you. Horrible questions are like when analytics people gets a simple data pull type of requests, but no background information or explanation of why they would be needing a data. Hopefully, that is the not
How to Select the Right Digital Marketing Analytics Tools Paid Members Public
While a lot of us are working hard with digital marketing data to find that actionable insight, let’s not forget the importance of selecting the right digital marketing analytics tools. I’ve talked to many people, including marketers, marketing managers, CXO, etc. Many times, I come across about the
Enabling Mobile App Tracking for Analytics Paid Members Public
Enabling tracking One of exciting project I’m working on involves enabling mobile analytics capabilities on mobile native apps. Generally speaking, good news is that many tools that we’ve been using in web analytics world support mobile analytics tracking. I’m sure through recent years of mobile growth, I’
Key behaviors in marketing analytics career I learned Paid Members Public
I’d like to share some of my lessons learned from my career working with data in marketing, focusing around the things that I tried which I believe added value to the business. Share what you have learned In this field of analytics and marketing, it is pretty common to
Design thinking process and data driven optimization Paid Members Public
As a data person who looks at data to help marketers understand what’s happening on their website or digital marketing programs, it is part of our work to recommend the business on possible next steps and actions to improve the business outcomes. Going to analytics related conferences and seeing
Using Audience Data to Optimize Website Experience Paid Members Public
Integrating audience data is a very powerful way information a marketer could have to plan and reach the right segment of the audience a brand has to go after. As audience data becomes available or able to integrate into tools like web analytics software, companies can now optimize the site
Finding Customer Pain Points on your Website Paid Members Public
One of the common questions optimization (CRO) experts get is, how do you find customer pain points on your website so that they could be fixed or tested to improve site experience? The common answer you may get back is finding customers’ pain points on the website and then fixing