Website Requirements for Digital Marketers Paid Members Public
As digital marketers think more about building a better website and face challenges around user experience as more consumers are reading content across different screen sizes through mobile, it becomes even more critical to align with the website's requirements. Website requirements help digital marketers create a website with
Planning for Tag Management System TMS Implementation Paid Members Public
Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth. A lot of companies have deployed TMS, and if not, many are probably planning TMS as part of their digital analytics capabilities roadmap. As of this writing, I have evaluated few
How to Use Heatmap to Build Great Hypothesis and Increase Conversions Paid Members Public
Heatmap could be a very useful tool in understanding how your website visitors are behaving. If leveraged right, you can build a great hypothesis for testing, so your web optimization can lead to an increased conversion. Typically, the Heatmap tool provides the mouse movements or even the popular area where
Important A/B Testing Process You Want To Practice Paid Members Public
In order to improve your website’s performance, you always want to be testing things. It is very important that we marketers have an A/B testing process in place. In that A/B testing process, you’ll need to apply your data analysis and make your data work for
What Is Distracting Your Customers On Your Website Paid Members Public
This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting your customers to get to what they want from your website. I like how at the end it ends at a 404 error page. Although I haven’t experienced
Page Load Speed Impact to Bounce Rate and Value Paid Members Public
A lot of us analysts strive to make sense of data so we know what cause what impact to generate more value, increased efficiencies, etc. One of the things I’ve learned recently is that in analyzing the data to better understand what testing would work to impact the KPIs
Using visitor goal, department goal, and analytics in optimization planning Paid Members Public
I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization
How to Analyze Mobile Metrics Paid Members Public
You hear a lot about mobile metrics in digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in the US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in