Enabling Mobile App Tracking for Analytics Paid Members Public
Enabling tracking One of exciting project I’m working on involves enabling mobile analytics capabilities on mobile native apps. Generally speaking, good news is that many tools that we’ve been using in web analytics world support mobile analytics tracking. I’m sure through recent years of mobile growth, I’
Key behaviors in marketing analytics career I learned Paid Members Public
I’d like to share some of my lessons learned from my career working with data in marketing, focusing around the things that I tried which I believe added value to the business. Share what you have learned In this field of analytics and marketing, it is pretty common to
Design thinking process and data driven optimization Paid Members Public
As a data person who looks at data to help marketers understand what’s happening on their website or digital marketing programs, it is part of our work to recommend the business on possible next steps and actions to improve the business outcomes. Going to analytics related conferences and seeing
Using Audience Data to Optimize Website Experience Paid Members Public
Integrating audience data is a very powerful way information a marketer could have to plan and reach the right segment of the audience a brand has to go after. As audience data becomes available or able to integrate into tools like web analytics software, companies can now optimize the site
Finding Customer Pain Points on your Website Paid Members Public
One of the common questions optimization (CRO) experts get is, how do you find customer pain points on your website so that they could be fixed or tested to improve site experience? The common answer you may get back is finding customers’ pain points on the website and then fixing
Mobile Analytics and Optimization via eMetrics Summit 2014 SF Paid Members Public
I was one of those fortunate people who attended the eMetrics summit in San Francisco in March 2014. I focused on the mobile tracks, hoping to get more ideas I can apply to work, as user experience around mobile is becoming a key topic. For some companies, mobile is becoming
Using Data to Enhance the User Experience Without Being Creepy Paid Members Public
As I was checking out the eConsultancy’s survey on "Top Priority for Digital Marketers for 2013" crossed my mind, and decided to take a look at once again. We live in a world where real time data is used to enhance user experience, and often called as
Converting customer behavior to business in marketing Paid Members Public
In late October, I flew to New York to speak for Clicktale’s first conference on ‘Converting Customer Behavior to Business’. I have to say, it was awesome to be there to be part of the speaker along with Bryan Eisenberg and Seth Godin. I’d like to share with