Data of the Week
Marketing Budgets Vs. Consumer Spending: The Impact of Uncertainty Paid Members Public
Consumer spending rebounded but digital marketing budget growth slows down While McKinsey's analysis shows consumer savings have increased significantly since late 2019, and consumer spending has largely rebounded after the pandemic, organizations' marketing budgets have not kept up. Many organizations are choosing to cut back on marketing
Only 42% of Marketing Technology Stack Are Utilized Paid Members Public
Gartner Survey Finds Marketers Utilize Just 42% of Their Martech Stack Capabilities Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. CMOs reported allocating a quarter of their entire marketing expense budgets to marketing technologies in 2022. Despite turbulent
Americans don't care about live commerce Paid Members Public
Most US adults don’t know or care about livestream or video commerce The majority of US adults are not interested in or familiar with buying via livestream or video. Just 17% have made a purchase this way, and only 6% do so regularly. Those shoppers are more likely to
2022 marketing budgets have climbed to 9.5%. What about 2023? Paid Members Public
According to early 2022 Gartner's Annual CMO Spend Survey, marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5% in 2022. 2023 will be a pivotal year for marketing leaders. The pandemic has forced many organizations to re-evaluate their marketing strategies and
Global ecommerce sales to drop for the first time in history Paid Members Public
Marketers, brace yourselves: global ecommerce sales are predicted to drop for the first time ever. Global ecommerce sales are expected to drop for the first time in history this year, according to a new report. According to the Statista Digital Market Outlook, global macro-economic factors have caused a revenue drop
TikTok Growth in Social Commerce Buyer Share and Influencer Marketing Spend Paid Members Public
This year, more than 60% of social media users aged 14 and older in the US will make a purchase through one of these platforms. Roughly 40% will make a purchase through Instagram, while TikTok is expected to see the fastest growth, with nearly 1 in 4 social buyers in
Consumers are shifting priorities toward value to stretch their dollars Paid Members Public
Here is an interesting data from Google. According to the insights, people are still looking for small luxuries, but they are changing the way they spend their money to get the most value. For example, as people continue to travel during the summer, they are searching for quality experiences that
Where heavy podcast listeners consume audio content Paid Members Public
If you're one of the many Americans who listen to podcasts for more than five hours a week, you're likely podcasting on YouTube. The below data shows that – the leading podcast platform among heavy podcast listeners is YouTube, with 55% tuning there. In second and third