Marketing Career
I empower you to become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes. Through ZoomMetrix content, you will stay ahead of the curve and reach your professional goals.
The Dismal Outlook for US Marketing Jobs as Postings Decline Paid Members Public
Recent Indeed data has indicated a decrease in job postings for marketing-related roles, suggesting that the industry may face some challenges. It appears that the trend started to change around April 2022. This was about two months before bigger layoffs-related news emerged from the tech sector. It could be that
How to get marketing job with no experience Paid Members Public
It may seem like an uphill battle if you're ready to break into the marketing field but don't have any previous experience. Leaping into marketing without experience can feel intimidating, but don't lose hope! Here are nine ways to start your marketing career and
Investing in Data Skills Training Is Crucial for Businesses and Marketers Paid Members Public
I was inspired to write about this topic after reading this article "New Research Finds Lack of Data Literacy Undermines Business Performance". A research Tableau commissioned Forrester Consulting to explore the state of enterprise data literacy and culture as well as the organizational issues, challenges and benefits that
How much marketing manager make Paid Members Public
A career as a marketing manager is exciting and rewarding, with the potential to earn a great salary. With the median annual salary of $135,030 (according to the BLS), it's no wonder that more and more people are moving into this field. But, of course, salaries can
Salary in the US Is Rising - 3 Reasons Why Hiring Abroad Makes Sense Paid Members Public
I returned from a three-week trip to Japan in July, and one of the key things I observed was the difference in cost. I'm reading that the wages in the US are rising for many reasons, but coming back from Japan, where the wages have been stagnant for
How to Avoid Hiring Bad Marketers Paid Members Public
You want to hire a great marketer to fill the job opening. But how do you spot a bad marketer? Since poor hires can result in lost productivity and expenses in hiring, and training replacements, many hiring managers like you would like to know how to identify a bad marketer.
20 skills required to succeed in a RevOps career Paid Members Public
As the business becomes increasingly complex and fast-paced, the demand for professionals with RevOps expertise is growing. But what exactly is RevOps? In a nutshell, RevOps is a combination of people, processes, and technology that helps organizations optimize their revenue operations. A successful RevOps career requires a unique blend of
5 Tips for a Successful Onboarding Experience To Jump Start Your Career Paid Members Public
Here are three interesting data I found regarding onboarding a new hire. 1. More than one-third of employers don't have a thorough, structured onboarding process for new hires. Source 2. Almost 88% of workers who have a bad experience during their onboarding say that their company did not