Marketing Career
I empower you to become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes. Through ZoomMetrix content, you will stay ahead of the curve and reach your professional goals.
Investing in Data Skills Training Is Crucial for Businesses and Marketers Paid Members Public
I was inspired to write about this topic after reading this article "New Research Finds Lack of Data Literacy Undermines Business Performance". A research Tableau commissioned Forrester Consulting to explore the state of enterprise data literacy and culture as well as the organizational issues, challenges and benefits that
How much marketing manager make Paid Members Public
A career as a marketing manager is exciting and rewarding, with the potential to earn a great salary. With the median annual salary of $135,030 (according to the BLS), it's no wonder that more and more people are moving into this field. But, of course, salaries can
Salary in the US Is Rising - 3 Reasons Why Hiring Abroad Makes Sense Paid Members Public
I returned from a three-week trip to Japan in July, and one of the key things I observed was the difference in cost. I'm reading that the wages in the US are rising for many reasons, but coming back from Japan, where the wages have been stagnant for
How to Avoid Hiring Bad Marketers Paid Members Public
You want to hire a great marketer to fill the job opening. But how do you spot a bad marketer? Since poor hires can result in lost productivity and expenses in hiring, and training replacements, many hiring managers like you would like to know how to identify a bad marketer.
20 skills required to succeed in a RevOps career Paid Members Public
As the business becomes increasingly complex and fast-paced, the demand for professionals with RevOps expertise is growing. But what exactly is RevOps? In a nutshell, RevOps is a combination of people, processes, and technology that helps organizations optimize their revenue operations. A successful RevOps career requires a unique blend of
5 Tips for a Successful Onboarding Experience To Jump Start Your Career Paid Members Public
Here are three interesting data I found regarding onboarding a new hire. 1. More than one-third of employers don't have a thorough, structured onboarding process for new hires. Source 2. Almost 88% of workers who have a bad experience during their onboarding say that their company did not
Power BI market share - BI jobs demand grows as it dominates the market Paid Members Public
Looking at market share and search volume data, it would seem that the answer to that question is Power BI. Power BI's market share is rapidly growing while Tableau is declining. And as we know, demand for Power BI jobs is growing faster than for Tableau jobs. I
Job Description of Marketing Analyst Paid Members Public
What does a marketing analyst do? The Marketing Analyst is responsible for providing support to the marketing team by performing analysis, research, and modeling that will help inform marketing decisions and strategies. The successful candidate will have strong analytical skills, be comfortable working with large data sets, and be able