Rising Podcast Ad Spending in 2021 Paid Members Public
This year, in 2021, there are about 121.9 million people in the US who have paid subscriptions to audio services. That is 41.4% of internet users. As a avid podcast listener this is good to know, and as a marketer it is also nice to see audio channel
Great Tech Resignation - Why tech workers are leaving their job Paid Members Public
The new survey by TalentLMS and Workable showed that 72% of people working in tech/IT roles are thinking of quitting their jobs in the next 12 months. This is much higher than the 55% rate for the overall U.S. workforce. When you look at why these tech workers
Tactics CMO invested in the most during the pandemic Paid Members Public
What investments did your company make to improve the performance of your digital marketing activities over the last year (as of Aug 2021)? According to the recent August 2021 CMO Survey, these were the top three investments marketing leasers made: 1. Optimizing company's website - 77% 2. Digital
Marketing Managers: The Pay is Good, but Stress Level is High Paid Members Public
According to US News, Marketing Managers made a median salary of $136,850 in 2019. According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow 10% in the next 10 years. However, despite the high salary, the data also shows that it comes with
Examples of Website Objectives and Outcomes Paid Members Public
This post will introduce some examples of an analytics matrix that lists website objectives and business outcomes. The three specific desired business outcomes from a website are: * Increased Revenue * Reduced Costs * Improved Customer Satisfaction and Loyalty The three main business objectives for making a website are: Reach your audience and
3 Types of Tools Marketers Replaced in 2021 Paid Members Public
The most commonly replaced solutions were marketing automation, ESP, and CRM.
US Video Content Consumption Paid Members Public
We all know Cable TV is fading out. So what is the current state of how Americans are consuming content on TV? Here are two data that shows how Streaming services have taken over Cable TV and Network TV. Baby boomers are the only generation that watches cable TV in
The 5 Impactful Marketing Analytics Process Paid Members Public
Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent