Top 3 Marketing Skills Required by CMO Paid Members Public
I like the CMO survey. It reflects the current state of marketing from the marketing leadership's perspective. About CMO survey and stats: The survey is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association. The sponsors support The CMO Survey
Rising Paid Newsletter in Creator Economy Paid Members Public
People are searching for ways to discover the best content Social media networks are too crowded. It is hard to know which ads are true. Many bots and spammers are on the internet, making it difficult to find good things. Consumers like you get tired of this, so they want
Rising Podcast Ad Spending in 2021 Paid Members Public
This year, in 2021, there are about 121.9 million people in the US who have paid subscriptions to audio services. That is 41.4% of internet users. As a avid podcast listener this is good to know, and as a marketer it is also nice to see audio channel
Great Tech Resignation - Why tech workers are leaving their job Paid Members Public
The new survey by TalentLMS and Workable showed that 72% of people working in tech/IT roles are thinking of quitting their jobs in the next 12 months. This is much higher than the 55% rate for the overall U.S. workforce. When you look at why these tech workers
Tactics CMO invested in the most during the pandemic Paid Members Public
What investments did your company make to improve the performance of your digital marketing activities over the last year (as of Aug 2021)? According to the recent August 2021 CMO Survey, these were the top three investments marketing leasers made: 1. Optimizing company's website - 77% 2. Digital
Marketing Managers: The Pay is Good, but Stress Level is High Paid Members Public
According to US News, Marketing Managers made a median salary of $136,850 in 2019. According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow 10% in the next 10 years. However, despite the high salary, the data also shows that it comes with
Examples of Website Objectives and Outcomes Paid Members Public
This post will introduce some examples of an analytics matrix that lists website objectives and business outcomes. The three specific desired business outcomes from a website are: * Increased Revenue * Reduced Costs * Improved Customer Satisfaction and Loyalty The three main business objectives for making a website are: Reach your audience and
3 Types of Tools Marketers Replaced in 2021 Paid Members Public
The most commonly replaced solutions were marketing automation, ESP, and CRM.