Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Are remote work job listings still growing in 2021? Members Public

According to LinkedIn's Economic Graph team, on May 20, 2021, the percentage of job postings on LinkedIn that offer "remote work" went up 357% from the year before. The chart below shows industries where people can do their work from home and how many work from

Kris
Kris
Data of the Week

Video is now the most commonly used format in content marketing Members Public

The purpose of content marketing is to create and share media related to your business. Content marketing will help people know more about your company. You can create written materials, download items, or make visuals. Statistics about the success of other people in this job will help you learn what

Kris
Kris
Data of the Week

Salary of Marketing Manager in California Members Public

A marketing manager manages the marketing function of an organization. They are responsible for developing and implementing creative, strategic plans to help achieve their business goals. Marketing is one of the desired jobs for many people. It is also a skill required in many jobs and businesses. Here is data

Kris
Kris
Data of the Week

Top 3 Marketing Skills Required by CMO Members Public

I like the CMO survey. It reflects the current state of marketing from the marketing leadership's perspective. About CMO survey and stats: The survey is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association. The sponsors support The CMO Survey

Kris
Kris
Marketing Career

Rising Paid Newsletter in Creator Economy Members Public

People are searching for ways to discover the best content Social media networks are too crowded. It is hard to know which ads are true. Many bots and spammers are on the internet, making it difficult to find good things. Consumers like you get tired of this, so they want

Kris
Kris
Data of the Week

Rising Podcast Ad Spending in 2021 Members Public

This year, in 2021, there are about 121.9 million people in the US who have paid subscriptions to audio services. That is 41.4% of internet users. As a avid podcast listener this is good to know, and as a marketer it is also nice to see audio channel

Kris
Kris
Data of the Week

Great Tech Resignation - Why tech workers are leaving their job Members Public

The new survey by TalentLMS and Workable showed that 72% of people working in tech/IT roles are thinking of quitting their jobs in the next 12 months. This is much higher than the 55% rate for the overall U.S. workforce. When you look at why these tech workers

Kris
Kris
Marketing Career

Tactics CMO invested in the most during the pandemic Members Public

What investments did your company make to improve the performance of your digital marketing activities over the last year (as of Aug 2021)? According to the recent August 2021 CMO Survey, these were the top three investments marketing leasers made: 1. Optimizing company's website - 77% 2. Digital

Kris
Kris
Data of the Week