Landing Page Optimization 101 - LPO Paid Members Public
How many analysts analyze the landing page and optimize the page to make it work better for your site’s goal? Probably most of you are doing landing page optimization. I’m not sure, but it is an important marketing discipline that every marketer should maximize your website traffic. Even
Web Analytics Tracking Requirements 101 Paid Members Public
When launching a site or considering implementing web analytics trackings, you may want to consider thinking about the following points. I hope this article guides you in formulating your thoughts around what to track on your site. * All pages should contain tracking codes with unique page identifiers (page name, content
Content Strategy Users with NEEDs Vs. WANTs Paid Members Public
A user with a “need” for something is slightly more difficult to convert than a user with a “want”. The content strategy when building your site, you should be aware of how you serve your site content based on your users’ point of view. Users may have different intent when
Why 301 Redirect is Important for SEO Paid Members Public
When moving or replacing a web page from one URL to another, setting up a 301 redirect is important for SEO practice. Biggest reasons why it is important for SEO is because: 1. It tells Google (or other search engines) that the URL indexed by search engine has moved to
Google Quality Score Determines the Cost per Click (CPC) Paid Members Public
We think that the highest bidder will always rank higher than the lower bidder due to the nature of the traditional auction. However, it doesn’t work that way with Google Adwords. So here are the main takeaways of these three key points determining ad positions and CPC (cost per
Convert Non-Branded to Branded Keywords Search Referrers Paid Members Public
Keywords used on search engines that refer traffic to a site are usually listed in the traffic source section of the analytics tools. These keywords are insightful because they allow you to know what users search online to arrive at your site. Now that Google provides less visibility for Organic
Using Social Media Twitter to Promote Offline Business - Kimchi Taco Truck Paid Members Public
LA Times had an article about this one Korean BBQ taco truck — Kogi Korean BBQ that successfully used social media (twitter) and promoted his taco truck business. I thought their tactics are interesting because who would have thought to use twitter in promoting a taco truck that traditionally relied on
Digital Analytics Data Warehouse the Merits and Demerits You Should Know Paid Members Public
Digital analytics data warehouse and its technology have advanced. As a result, more businesses are taking advantage of such technology, and digital marketing analysts can also access and gain actionable insights. Data warehousing varies in different business setups. There are both benefits and demerits to storing corporate data in the