Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

How to Use Web Analytics to Increase Qualified Traffic Members Public

Web analytics could tell you which of the content on your site is popular based on traffic coming from different sources. However, with an emphasis on search engine marketing, I’d like to discuss several other options for you to determine the content demand from your audience so you can

Kris
Kris
Marketing Strategy

Results from 4Q Iperceptions Survey | Measuring User Satisfaction Members Public

Here is an old survey I used via the 4Q Iperceptions survey that I've implemented to gain some interesting insights about my website. So far, 27 users have completed the survey that asked: 1. How would you rate your site experience overall based on today's visit

Kris
Kris
Analytics

Tracking Analytics for Online and Offline Campaigns Members Public

Studies have shown that online retailing will grow over the years and a large percentage of the online retailers will be profitable regardless of the retail category. Thus, the emergence of the web as an integrated business channel has increased the significance of Digital Analytics and Tracking. Through the tools

Kris
Kris
Analytics

Google Analytics Reporting Features You Must Take Advantage Of Members Public

Google Analytics has a variety of reports to analyze different kinds of metrics to measure your website’s performance. The great Google Analytics reporting features that are super helpful to me allow me to track exactly what is working or not in the marketing funnel. If you don’t have

Kris
Kris
Analytics

Definitions of Your Must-Have KPIs in Google Analytics Members Public

I will cover Google Analytics KPIs that most marketers may refer to from the tool to make better business decisions. For those who don't know what KPI means, KPI means key performance indicators. They are defined as business metrics (units of measure) that enable your organization to define,

Kris
Kris
Analytics

Overview of implementing Google Analytics tracking codes Members Public

If you are always on the lookout for the best practices in web analytics, then here is an article that will satisfy your heart’s desire. Before installing Google Analytics, you should have a discussion with your IT team and key business stakeholders, and sort out all the matters regarding

Kris
Kris
Analytics

Web Analytics Dashboards Best Practices Members Public

In today’s highly sophisticated world, we are overwhelmed by the data flowing from all the possible sources to increase the growth rate of our business.  In this blog post, I’d like to talk about Web Analytics Dashboards Best Practices. It is normal to expect a high output rate

Kris
Kris
Analytics

Optimization Strategies for Search and Content Network Members Public

Site traffic from search and content network aren’t comparable in terms of click-through and conversion rate. The key difference is that users approach ads differently on content than those who search online. The important aspect when comparing two of these users is their intent on the content or for

Kris
Kris
Marketing Strategy