3 important tips to build a career in marketing analytics Paid Members Public
What do you need to do to prepare for a career in marketing and data? If you're interested in a career in marketing analytics, you'll need to be comfortable with numbers and data. You'll also need to have strong analytical skills and the ability
Meta’s mobile ad spend growth on iOS declines but not for Android Paid Members Public
Every marketer is worried about what's happening with Meta. They ask themselves, should I worry about Meta's ad platform and its existence as their company valuation tank as a marketer? Why should marketers like you care? * The decline of Meta shares has been unmatched among big
Join the Marketer Collective and Get Hired Paid Members Public
Sign up to be part of ZoomMetrix's Data-Driven Marketers Collective, a group of talented candidates we will be connecting to companies hiring marketing analysts or data-driven marketers. What is Talent Collective? A Talent Collective is a collection of professionals curated by a specific person, group, or entity. Pallet.
A Checklist to evaluate if you qualify as a Marketing Analyst Paid Members Public
Here are 30 criteria to help you evaluate if you qualify as a marketing analyst. Use this checklist to prepare for your career as a marketing analyst. What the checklist includes * 12 Technical knowledge and experience I believe are valuable to have. * 8 essential Business Intelligence knowledge and experience to
Top 4 Social Media Platforms To Reach Today’s Consumers Paid Members Public
Key observations on declining Google search interest for major social media platforms It is common for people to use Google and directly type the name of the social media platform to get the website even though people could type the domain directly into the browser. That is a strange phenomenon,
Digital Analytics Roadmap for Marketing Paid Members Public
I'll share the marketing digital analytics roadmap I built at work in this post. It may be good to evaluate where you're on the roadmap and assess whether it aligns with your current state. Usually, a team changes a lot in a company, maybe within a
Consumer Attitude Towards Ad Blocks - 25% Don’t Want to Share Their Info Paid Members Public
People's Interest in Ad Block software has declined over recent years. To keep up with the times, many people now avoid advertising. Whether by using ad blockers or paying for digital media free from ads and sponsored content, providers have found their way into our everyday lives. However,
Facebook active users declining - What it means for marketers Paid Members Public
Only 27% of teens are using Facebook. They are leaving. 😬 When Facebook was at its peak in the early 2010s, almost every teenager used to have an account. But now? Not so much. Only 27 percent of those surveyed by Piper Sandler said they were active users. Before the whole