Marketing Managers: The Pay is Good, but Stress Level is High Paid Members Public
According to US News, Marketing Managers made a median salary of $136,850 in 2019. According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow 10% in the next 10 years. However, despite the high salary, the data also shows that it comes with
Examples of Website Objectives and Outcomes Paid Members Public
This post will introduce some examples of an analytics matrix that lists website objectives and business outcomes. The three specific desired business outcomes from a website are: * Increased Revenue * Reduced Costs * Improved Customer Satisfaction and Loyalty The three main business objectives for making a website are: Reach your audience and
3 Types of Tools Marketers Replaced in 2021 Paid Members Public
The most commonly replaced solutions were marketing automation, ESP, and CRM.
US Video Content Consumption Paid Members Public
We all know Cable TV is fading out. So what is the current state of how Americans are consuming content on TV? Here are two data that shows how Streaming services have taken over Cable TV and Network TV. Baby boomers are the only generation that watches cable TV in
The 5 Impactful Marketing Analytics Process Paid Members Public
Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent
3 Common Traps Marketers Fall into with Data Paid Members Public
I’ve had the opportunity of working with many marketers from various industries and enterprises. I can tell you that all marketers are aware that data is an integral part of data-driven marketing in the current day in age. However, I’ve learned that many marketers fall into at least
Top 5 Skills That Help You Get a Marketing Analytics Jobs Paid Members Public
What skills are needed to work in marketing analytics? They might be a little different than what you think. Marketing professionals need analytical skills, such as data visualization and statistical analysis, but they also need more creative skills like storytelling, copywriting, and content strategy. In this post, we’ll tell
What is Digital Analytics for Marketing Paid Members Public
What is digital analytics for marketing The digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it