US Video Content Consumption Paid Members Public
We all know Cable TV is fading out. So what is the current state of how Americans are consuming content on TV? Here are two data that shows how Streaming services have taken over Cable TV and Network TV. Baby boomers are the only generation that watches cable TV in
The 5 Impactful Marketing Analytics Process Paid Members Public
Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent
3 Common Traps Marketers Fall into with Data Paid Members Public
I’ve had the opportunity of working with many marketers from various industries and enterprises. I can tell you that all marketers are aware that data is an integral part of data-driven marketing in the current day in age. However, I’ve learned that many marketers fall into at least
Top 5 Skills That Help You Get a Marketing Analytics Jobs Paid Members Public
What skills are needed to work in marketing analytics? They might be a little different than what you think. Marketing professionals need analytical skills, such as data visualization and statistical analysis, but they also need more creative skills like storytelling, copywriting, and content strategy. In this post, we’ll tell
What is Digital Analytics for Marketing Paid Members Public
What is digital analytics for marketing The digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it
How Digital Analytics Built My Marketing Career Paid Members Public
I started my career in a financial securities company working in data processing automation for securities trading for institutional clients. Around 2005 when the blog was taking off, Google Analytics was launched. It was a game-changing event for me. I had been thinking about what I wanted to do next
Why data skills is important for a marketer's career Paid Members Public
It is important to have a skill set that will keep one ahead of the game in any career. This is especially true in marketing. One of the most valuable skills for marketers today is data skills. Data has become an integral part of many companies, and having these skills
Google Analytics: A Closer Examination of Issues with the Current State Paid Members Public
Google Analytics’ Universal Analytics is one of the most popular analytics tools for business owners and marketers. It’s free, easy to use, and widely available. But this tool was made when websites were brochures with text—simple places without any depth or sophistication. Google Analytics was built to measure