Key Performance Indicators examples to improve non transactional website Paid Members Public
Key performance indicators (KPIs) are a set of quantifiable measures that organizations use to track and assess the success of their business operations in meeting predetermined goals. Everybody who owns a website should have a goal to achieve. There are many different types of KPIs, but we'll cover
B2B Marketing Plan Template Paid Members Public
Subscribe to get a B2B Marketing Plan Template What is this template? For seasoned marketing team under an experienced leadership, putting together a B2B marketing plan and forecasting the performance measures are a common practice. Every businesses do this differently, but if you want to look at an example to
How to use Tableau to analyze Google Search Console data Paid Members Public
In this video post, I have covered integrating how I have automatically pull Google Search Console data into Google Sheets, and then how I set up Tableau to analyze the Search console data. I have been using Tableau for a long time now. One of the great features of the
How I used HotJar Recording feature to improve my conversion rate Paid Members Public
As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to serve to
Key Points To Know For Your Digital Marketing Strategy Paid Members Public
Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with
Win the micro moments to be in front of your customers Paid Members Public
Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where
Conversions are down. Data you need to analyze to avoid it. Paid Members Public
Are you panicking because your website is driving fewer sales or conversions? The first thing you’ll need to do is open up your analytics tool and start digging into the issue. This article will talk about some of the key things to look for when your website stops performing.
Mobile marketing - Only few marketers have strategies set Paid Members Public
I wanted to share some of these stats around mobile, to get marketers thinking and improve mobile moment. Very few marketers are investing in mobile marketing while the whole world has moved on to mobile as every data indicates. It has already surpassed desktop in terms of time spent, being