Marketing Career
Marketing Managers: The Pay is Good, but Stress Level is High Paid Members Public
According to US News, Marketing Managers made a median salary of $136,850 in 2019. According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow 10% in the next 10 years. However, despite the high salary, the data also shows that it comes with
Top 5 Skills That Help You Get a Marketing Analytics Jobs Paid Members Public
What skills are needed to work in marketing analytics? They might be a little different than what you think. Marketing professionals need analytical skills, such as data visualization and statistical analysis, but they also need more creative skills like storytelling, copywriting, and content strategy. In this post, we’ll tell
How Digital Analytics Built My Marketing Career Paid Members Public
I started my career in a financial securities company working in data processing automation for securities trading for institutional clients. Around 2005 when the blog was taking off, Google Analytics was launched. It was a game-changing event for me. I had been thinking about what I wanted to do next
Why data skills is important for a marketer's career Paid Members Public
It is important to have a skill set that will keep one ahead of the game in any career. This is especially true in marketing. One of the most valuable skills for marketers today is data skills. Data has become an integral part of many companies, and having these skills
Key behaviors in marketing analytics career I learned Paid Members Public
I’d like to share some of my lessons learned from my career working with data in marketing, focusing around the things that I tried which I believe added value to the business. Share what you have learned In this field of analytics and marketing, it is pretty common to
Digital analytics role defined and why they are in demand Paid Members Public
Digital Analytics Role and Responsibilities include turning data into an asset and data into insights Despite the shortage in digital marketing analytics talent, the demand for digital analytics role is exploding. Many companies hire that one web analytics analyst, get great value out of them. However, they need to keep
Role of Digital Analytics Analyst and Expectations Paid Members Public
I wonder lately… Regarding the role of digital analytics experts. It seems like a lot of people is aware of web analytics practices and online analytics practices are much more common than years ago, but when you say you do digital analytics, or marketing analytics, or web analytics people don’
Web Analytics Accountability and Change Management Paid Members Public
When web analytics data becomes more integrated to company’s enterprise data infrastructure, it becomes even more critical to managing the data integration well. Marketing analytics role and their accountability to manage critical data within an organization is something that shouldn’t be dismissed. Many tech companies’ valuations are judged