Marketing Career
I empower you to become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes. Through ZoomMetrix content, you will stay ahead of the curve and reach your professional goals.
40% of the searched marketing roles were from two roles Paid Members Public
Looking at Glassdoor's article (20 Most Popular Jobs for College Graduates), two of the top 10's Most Popular Jobs for College Graduates were roles associated with marketing: Account Manager and Social Media Manager. Marketing is a popular job many people entering the US workforce want to
Top 3 Marketing Skills Required by CMO Paid Members Public
I like the CMO survey. It reflects the current state of marketing from the marketing leadership's perspective. About CMO survey and stats: The survey is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association. The sponsors support The CMO Survey
Great Tech Resignation - Why tech workers are leaving their job Paid Members Public
The new survey by TalentLMS and Workable showed that 72% of people working in tech/IT roles are thinking of quitting their jobs in the next 12 months. This is much higher than the 55% rate for the overall U.S. workforce. When you look at why these tech workers
Marketing Managers: The Pay is Good, but Stress Level is High Paid Members Public
According to US News, Marketing Managers made a median salary of $136,850 in 2019. According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow 10% in the next 10 years. However, despite the high salary, the data also shows that it comes with
Top 5 Skills That Help You Get a Marketing Analytics Jobs Paid Members Public
What skills are needed to work in marketing analytics? They might be a little different than what you think. Marketing professionals need analytical skills, such as data visualization and statistical analysis, but they also need more creative skills like storytelling, copywriting, and content strategy. In this post, we’ll tell
How Digital Analytics Built My Marketing Career Paid Members Public
I started my career in a financial securities company working in data processing automation for securities trading for institutional clients. Around 2005 when the blog was taking off, Google Analytics was launched. It was a game-changing event for me. I had been thinking about what I wanted to do next
Why data skills is important for a marketer's career Paid Members Public
It is important to have a skill set that will keep one ahead of the game in any career. This is especially true in marketing. One of the most valuable skills for marketers today is data skills. Data has become an integral part of many companies, and having these skills
Key behaviors in marketing analytics career I learned Paid Members Public
I’d like to share some of my lessons learned from my career working with data in marketing, focusing around the things that I tried which I believe added value to the business. Share what you have learned In this field of analytics and marketing, it is pretty common to